“…we’ll also incorporate the page experience metrics into our ranking criteria for the Top Stories feature in Search on mobile and remove the AMP requirement from Top Stories eligibility.
GOOGLE AMP FRAMEWORK FULL
Google provided a full explanation for this on its blog: When Google announced its new Page Experience ranking factor at the end of May 2020, it removed AMP as a condition for considering search results for its Top Stories. If users click more on these results, interacting more with AMP sites that load much faster, the user signals for the results page will improve, giving them a boost in the rankings.Īnother great advantage of AMP sites, especially for publishers, was that only AMP results were listed in the mobile Top Stories widget. Nevertheless, all AMP sites that can be pre-cached by Google’s servers and therefore displayed more quickly are marked with a signature lightning bolt icon in the search results. Google still insists that AMP is not a direct ranking factor. Yandex and Baidu have their own AMP derivatives at Yandex they’re called Turbo Pages and at Baidu, Mobile Index Pages. Bing began showing AMP results sometime in 2018. Plenty of other search engines have now followed suit and are also using a dedicated mobile framework to display their mobile search queries. And, as it says in Searchmetrics’ SERP Features Monitor, around 80 percent of all mobile, standard organic Top 10 search results contain at least one AMP result. Its mobile search results include Top Stories, a SERP feature that previously only included AMP results. Most publishers now have an AMP page version, but many other website types, for example in e-commerce, still don’t. Google has been promoting the AMP framework since 2015.
For more information about AMP, see the Searchmetrics Glossary. AMP pages are also hosted on Google servers. Its characteristic features include reduced JavaScript and CSS elements. It’s an open source framework with a focus on fast loading times for mobile websites. Brief overview: What is AMP?ĪMP stands for Accelerated Mobile Pages. Does this mean the end of the AMP framework? Read on for our analysis and assessment of the current situation.
Despite its stated aim to make the mobile web faster, Google currently seems to be placing more importance on in its new ranking factor from 2021, Page Experience. Now the company has announced that non-AMP pages are also be included as top stories in its mobile search results. Google has been pushing the fast framework of its Accelerated Mobile Pages, or AMP for short, since 2015, for example by exclusively populating its Top Stories widget with AMP results.
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